Will You Be My Donor?

Researcher
Visual Designer
Project Manager

• Project Management - Planned project's timeline and ensured to stay on track with the deadlines
• Visual Design - based on the assignment's brief, established the visual aesthetics of the campaign
• Prototyping - created a prototype in Adobe InDesign based on the wireframed pages

Raise awareness about organ donation. To send the idea that organs are a resource wasted if a deceased is buried with them.

I started by narrowing down the topic of sustaniability to be focusing on human body. Shifting topic in the early stage, I began sketching and prototyping as fast as I could. Iterating on the prototypes, I have narrowd down the final designs. 

The designs include a poster, flyer, and sticker. The topic is complex, so I wanted the design to emphasize it yet still remain a bit artistic. I used contrast and collage to play with image behavior to highlight the message and evoke feelings.

To created an informational campaign that evokes feelings and brings attention to the mater.

Young adults interested in sustainability and organ donation.

Image quality. Due to the bad image quality and a very niche
topic of the images, it brought certain limitations to the de-
sign - I could not create something of a large format otherwise the poor image quality would stand out.

Adobe Photoshop
Adobe InDesign
Pen & paper

I began my process by narrowing down the scope and target audience. I wanted to take something complex, provoking, and something I feel very strong and passionate about. My first choice was to argue that pro-choice and abortions are sustainable. After looking through different visual materials of posters both for and against abortions, I read articles that were arguing for and against abortions. I considered materials and visuals produced by people who are against abortions because I wanted to understand how my target audience feels and thinks. Many posters included flowers and had a bit more feminine look, so I wanted to challenge myself and try designing in a similar manner.
However, after the discussion with my mother about the topic, we came to the conclusion that actually having a decent sexual education would be even better from a sustainability perspective, so I shifted my focus on that.
The next day, I was thinking about thrifting and how we are donating and buying second-hand clothes, but what about our bodies? I recalled that once buying a shirt at one thrift store the label mentioned organ donation and urged the buyer to sign up as a donor. This topic is also one of the things I feel personally very strongly about, so I decided to shift my focus and design an informational campaign for organ donation.

Sketching: pivoting from exploring abortions to organ donation.

As always, I looked at what's already out there on the topic. I read plenty about the topic. Narrowed down my audeince to younge people, since they seem to be caring about sustianability more than other generations. 

Then started working on designs. I tried making my designs look a bit more like an art object to be applicable to more contexts and people wanted to interact with them or have them.

I decided to name this campaign “Will you be my donor?”, inspired by the popular phrase during St.Valentine’s “Will you be my Valentine?” while exchanging heart-shaped postcards. I wanted to preserve this notion of giving a heart to someone and translate it not only to be abstract but also to extend it to be literal. I tried to make it a bit more evident with the flyer: I wanted to preserve the idea behind the name and heart-shaped card exchange, so the flyer’s size is small. I envisioned people giving this flyer like they exchange cards during St.Valentine’s.

Trying out different designs to keep it informational yet St.Valentine card small.

Informational campaign about organ donation for young adults to
inform and inspire them about organ donation.
When we die, we have no use for our organs, but someone else
might. Why not donate?
The designs include a poster, flyer, and sticker.
The context for my designs comes from the places young adults may see the campaign: streets, universities, and workplaces. Everywhere around the city. The sticker can be placed on the laptop, a phone case,
or anywhere else. I tried making my designs look a bit more like an art object to be applicable for more contexts and people wanted to interact with them or have them.

Final designs.

• About legal organ donation
• Continued working on my visual style
• Working with vonstraints of image quality